We are working with Pledgeball, a research-driven charity that engages sports fans on environmental sustainability, working with stakeholders from across the sporting community, including clubs, leagues, the Football Supporters’ Association, and County FAs. This is an organisation that really shares our values, particularly in terms of the importance of behaviour change. As well as supporting with commercial opportunities, we have been engaged in their Womens’ FIFA World Cup 2023 campaign.
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